Best Marketing Automation tools

Journeys, segmentation and cross-channel orchestration.

11 tools ranked · updated 2026-08

1. Ranked 1

   90.8 — BenchRank score out of 100

   Novu

   Novu · Open-source notification infrastructure for multi-channel product messaging

   Best for: Development teams adding multi-channel product notifications to a web or mobile app.

   

2. Ranked 2

   73.6 — BenchRank score out of 100

   Mailchimp

   Mailchimp · Email and SMS marketing with automation and reporting

   Best for: Small businesses running email and SMS marketing with automation, templates and reporting

   

3. Ranked 3

   73.4 — BenchRank score out of 100

   Postiz

   Postiz · Open-source social media scheduling with API, MCP and agent integrations

   Best for: Teams and developers scheduling posts across many networks from agents, code or n8n workflows.

   

4. Ranked 4

   61.7 — BenchRank score out of 100

   Chatwoot

   Chatwoot · Open-source omnichannel support desk with a built-in AI assistant

   Best for: Support teams wanting one inbox across chat, email and social, with the option to self-host.

   

5. Ranked 5

   50.5 — BenchRank score out of 100

   Dittofeed

   Dittofeed · Open-source customer engagement and messaging automation

   Best for: Product and growth teams wanting self-hostable lifecycle and transactional messaging automation

   

6. Ranked 6

   38.8 — BenchRank score out of 100

   Mautic

   Mautic · Open source marketing automation you can self-host

   Best for: Marketing teams wanting self-hosted email and campaign automation with control over their own data.

   

7. Ranked 7

   28.1 — BenchRank score out of 100

   Hilos

   Hilos · WhatsApp lead follow-up automation, now part of ActiveCampaign

   Best for: Sales teams that run customer follow-ups over WhatsApp and want them automated.

   

8. Ranked 8

   27.6 — BenchRank score out of 100

   SumUp Connect

   Fivestars · POS-linked loyalty, rewards and automated customer messaging

   Best for: Small multi-location retail and hospitality businesses wanting loyalty and marketing tied to their POS

   

9. Ranked 9

   27.4 — BenchRank score out of 100

   Airship

   Apptimize · Mobile-first cross-channel customer experience platform

   Best for: Consumer brands with mobile apps running cross-channel messaging and in-app experiences

   

10. Ranked 10

    20.1 — BenchRank score out of 100

    Breadcrumbs

    Breadcrumbs.io · Lead scoring and routing across the GTM stack

    Best for: RevOps teams building customisable lead-scoring models for sales-assisted or PLG funnels

    

11. Ranked 11

    15.9 — BenchRank score out of 100

    YesGraph

    YesGraph · Invite and referral recommendation service, closed in 2017

    Best for: Nobody currently — the team joined Lyft and the public API was switched off in 2017.