BenchRank
#11 in Marketing AutomationUpdated 2026-08

YesGraph

by YesGraph · Invite and referral recommendation service, closed in 2017

BenchRank score

21.8 — BenchRank score out of 100

Screenshots of YesGraph

Homepage · YesGraph

Homepage of YesGraph

Overview

YesGraph provided invite and referral flows for other companies' products, using machine learning and social graph analysis to recommend which contacts a user should invite. Customers included Airbnb, Atlassian, Gusto and Hired. The team and technology moved to Lyft and the public API was deactivated on 31 August 2017.

Best for
Nobody currently — the team joined Lyft and the public API was switched off in 2017.
Pricing
No pricing is shown; the only page captured is a closure notice.

Strengths and trade-offs

Strengths

  • Recommended who to invite via machine learning and graph analysis
  • Covered invite and referral flows as a hosted service
  • Used by Airbnb, Atlassian, Gusto and Hired

Trade-offs

  • Public API was deactivated on 31 August 2017
  • Team and technology absorbed into Lyft's in-house referral programme
  • Site carries only a closure notice — no product, docs or support pages

Pricing

Published plans and prices from YesGraph’s own pricing page.

How this score is made up

Each dimension is scored out of 100 and combined into the headline score using fixed weights.

  • MCP support

    Whether an agent can drive the product through the Model Context Protocol, and how much setup that takes.

  • Documentation

    Publicly reachable docs — coverage, freshness, code samples and machine readability.

  • Agent friendliness

    How readable the site is to an automated client: llms.txt, structured data, server-rendered content, crawler access.

  • Pricing transparency

    Whether real prices are published, self-serve signup exists, and usage costs are knowable without a sales call.

  • Changelog

    A public, dated record of what shipped and when — the clearest signal that a product is still alive.

  • Marketing site structure

    Whether the site answers a buyer's questions: clear positioning, the pages that matter, and accessibility.

  • Page speed

    How fast the site loads for real visitors: Chrome UX Report 75th-percentile LCP, INP and CLS, with a Lighthouse mobile run standing in where a site has too little traffic for field data.

  • Operational trust

    Status page and incident history, security disclosure, compliance and data-processing documentation.

Measured, but not part of the score

Useful to know, but not a mark for or against the product — so these do not affect the ranking.

  • Openness

    Source availability, self-hosting, data export and open standards. Scored and shown, but not part of the composite — paid SaaS is not worse for being paid SaaS.

This doesn’t look right — report a problem with YesGraph’s score

Where this comes from

The YesGraph pages BenchRank reads when it scores the product — its documentation, release notes, status and security pages, and its repository where there is one.

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