#2 in Email & Lifecycle MarketingUpdated 2026-08

Mailchimp

by Mailchimp · Email and SMS marketing with automation and reporting

73.6 — BenchRank score out of 100

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Overview

Mailchimp is an email and SMS marketing platform. It offers a drag-and-drop builder with 300+ templates, marketing automation flows, AI writing and design tools, segmentation and reporting, and connects to 300+ apps such as Shopify, Salesforce and Stripe. Plans are tiered by contact count and monthly email sends.

Best for: Small businesses running email and SMS marketing with automation, templates and reporting
Pricing: Free plan for under 250 contacts, then Essentials from £10/month, Standard from £15/month and Premium from £263/month, priced by contact tier, with custom pricing above 250,000 contacts.

Strengths and trade-offs

Strengths

300+ integrations, including Shopify, Salesforce and Stripe
24/7 email and chat support on every paid plan
300+ templates with a drag-and-drop email builder
Free plan under 250 contacts; 14-day trial on paid plans

Trade-offs

Price rises with contact tier, and overages apply beyond send limits
Free and Essentials plans exclude generative AI features
SMS is a paid add-on in select countries; unused credits expire monthly
Phone support is Premium-only; lower plans cap seats at 3-5

Pricing

Published plans from Mailchimp’s own pricing page, in GBP. Usage charges and add-ons may apply on top.

Mailchimp pricing tiers, monthly rates in GBP
Plan	Monthly	Includes
Premium	£263per account	Includes up to 10,000 contacts 150,000 monthly email sends Unlimited seats and audiences Priority phone support and migration tools
Standard	£15per account	Includes up to 500 contacts 6,000 monthly email sends 5 seats, 5 audiences Automation flows, AI writing and design tools
Essentials	£10per account	Includes up to 500 contacts 5,000 monthly email sends 3 seats, 3 audiences Up to 4 automation flow steps
Free	—per account	For fewer than 250 contacts 500 monthly email sends, 1 seat, 1 audience No AI or optimisation tools Email support for the first 30 days

How this score is made up

Each dimension is scored out of 100 and combined into the headline score using fixed weights.

MCP support: 60 out of 100
API quality: 75 out of 100
Documentation: 90 out of 100
Agent friendliness: 83 out of 100
Pricing transparency: 90 out of 100
Customer sentiment: 79 out of 100
Changelog: 40 out of 100
Marketing site structure: 65 out of 100
Operational trust: 70 out of 100

Measured, but not part of the score

Useful to know, but not a mark for or against the product — so these do not affect the ranking.

Openness: 40 out of 100
Maintenance: 100 out of 100

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