Chatwoot
by Chatwoot · Open-source omnichannel support desk with a built-in AI assistant
BenchRank score
Screenshots of Chatwoot
Homepage
Overview
Chatwoot is an open-source customer support platform run either self-hosted or on Chatwoot's cloud. It collects conversations from live chat, email, WhatsApp, Instagram, Facebook, Telegram and Line into one desk, and adds a help centre with multiple portals and developer APIs. Its built-in AI agent, Captain, answers common questions and suggests replies to agents.
- Best for
- Support teams wanting one inbox across chat, email and social, with the option to self-host.
- Pricing
- Free Hacker plan for up to 2 agents, then $19, $39 or $99 per agent/month billed annually, with extra Captain AI credits at $20 per 1,000.
- Runs on
- WebSelf-hostedCLI
Strengths and trade-offs
Strengths
- Open source: self-host on your own servers and own the data
- One inbox for live chat, email, WhatsApp, Instagram, Facebook
- Built-in help centre with multiple portals and custom domains
- Free plan for up to 2 agents, plus a 15-day trial
Trade-offs
- Headline prices are billed annually; monthly rates are not shown
- Free plan caps 2 agents, 500 conversations/month, 30-day retention
- AI credits are metered; extra usage costs $20 per 1,000
- Cloud data is hosted on AWS in the United States only
How Chatwoot markets itself
A structured read of the promise, proof and page design on Chatwoot’s captured homepage.
Homepage capture
“The modern customer support tool for your business”
- Angle: All-in-one / consolidation
- Hero: Product screenshot
Pricing
Published plans and prices from Chatwoot’s own pricing page.
How this score is made up
Each dimension is scored out of 100 and combined into the headline score using fixed weights.
MCP support
Whether an agent can drive the product through the Model Context Protocol, and how much setup that takes.
API quality
Public API surface: machine-readable spec, official SDKs, documented auth, errors, rate limits and versioning.
Documentation
Publicly reachable docs — coverage, freshness, code samples and machine readability.
Agent friendliness
How readable the site is to an automated client: llms.txt, structured data, server-rendered content, crawler access.
Pricing transparency
Whether real prices are published, self-serve signup exists, and usage costs are knowable without a sales call.
Changelog
A public, dated record of what shipped and when — the clearest signal that a product is still alive.
Marketing site structure
Whether the site answers a buyer's questions: clear positioning, the pages that matter, and accessibility.
Page speed
How fast the site loads for real visitors: Chrome UX Report 75th-percentile LCP, INP and CLS, with a Lighthouse mobile run standing in where a site has too little traffic for field data.
Operational trust
Status page and incident history, security disclosure, compliance and data-processing documentation.
Measured, but not part of the score
Useful to know, but not a mark for or against the product — so these do not affect the ranking.
Openness
Source availability, self-hosting, data export and open standards. Scored and shown, but not part of the composite — paid SaaS is not worse for being paid SaaS.
Maintenance
Release cadence and repository activity. Scored and shown, but not part of the composite — it is only measurable for open repositories.
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Where this comes from
The Chatwoot pages BenchRank reads when it scores the product — its documentation, release notes, status and security pages, and its repository where there is one.
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