#4 in Marketing AutomationUpdated 2026-08

Chatwoot

by Chatwoot · Open-source omnichannel support desk with a built-in AI assistant

61.7 — BenchRank score out of 100

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Overview

Chatwoot is an open-source customer support platform run either self-hosted or on Chatwoot's cloud. It collects conversations from live chat, email, WhatsApp, Instagram, Facebook, Telegram and Line into one desk, and adds a help centre with multiple portals and developer APIs. Its built-in AI agent, Captain, answers common questions and suggests replies to agents.

Best for: Support teams wanting one inbox across chat, email and social, with the option to self-host.
Pricing: Free Hacker plan for up to 2 agents, then $19, $39 or $99 per agent/month billed annually, with extra Captain AI credits at $20 per 1,000.
Runs on: WebSelf-hostedCLI

Strengths and trade-offs

Strengths

Open source: self-host on your own servers and own the data
One inbox for live chat, email, WhatsApp, Instagram, Facebook
Built-in help centre with multiple portals and custom domains
Free plan for up to 2 agents, plus a 15-day trial

Trade-offs

Headline prices are billed annually; monthly rates are not shown
Free plan caps 2 agents, 500 conversations/month, 30-day retention
AI credits are metered; extra usage costs $20 per 1,000
Cloud data is hosted on AWS in the United States only

Pricing

Published plans from Chatwoot’s own pricing page, in USD. Usage charges and add-ons may apply on top.

Chatwoot pricing tiers, monthly and annual rates in USD
Plan	Monthly	Annual (per month)	Includes
Hacker	Freeper agent	—	Up to 2 agents 500 conversations/month Live chat channel only 30-day data retention
Startups	—per agent	$19	Unlimited conversations, subject to fair use All channels 300 Captain AI credits 1-year data retention
Business	—per agent	$39	Unlimited conversations, subject to fair use All channels 500 Captain AI credits 2-year data retention
Enterprise	—per agent	$99	Unlimited conversations, subject to fair use All channels 800 Captain AI credits 3-year data retention

How this score is made up

Each dimension is scored out of 100 and combined into the headline score using fixed weights.

MCP support: 0 out of 100
API quality: 30 out of 100
Documentation: 100 out of 100
Agent friendliness: 85 out of 100
Pricing transparency: 100 out of 100
Changelog: 100 out of 100
Marketing site structure: 55 out of 100
Operational trust: 75 out of 100

Measured, but not part of the score

Useful to know, but not a mark for or against the product — so these do not affect the ranking.

Openness: 55 out of 100
Maintenance: 100 out of 100

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