Hilos
by Hilos · WhatsApp lead follow-up automation, now part of ActiveCampaign
BenchRank score
Screenshots of Hilos
Homepage
Overview
Hilos automates sales messaging on WhatsApp: it profiles leads, runs automated follow-ups and connects to other tools to increase conversion. Hilos has been acquired by ActiveCampaign, and its technology is being integrated into ActiveCampaign over the coming months so that WhatsApp automations are built in the same interface as email, SMS, social and CRM automations.
- Best for
- Sales teams that run customer follow-ups over WhatsApp and want them automated.
- Pricing
- The captured text shows no prices or plans.
- Runs on
- Web
Strengths and trade-offs
Strengths
- Profiles leads and automates WhatsApp follow-ups
- Integrates with other tools in your stack
- Existing customers keep the same service and sending
- The whole Hilos team moves across to ActiveCampaign
Trade-offs
- Acquired by ActiveCampaign and being merged into its platform
- The homepage now points buyers at ActiveCampaign, not at Hilos
- No pricing shown anywhere on the captured page
- Captured page gives almost no detail on features or limits
Pricing
Published plans and prices from Hilos’s own pricing page.
How this score is made up
Each dimension is scored out of 100 and combined into the headline score using fixed weights.
MCP support
Whether an agent can drive the product through the Model Context Protocol, and how much setup that takes.
API quality
Public API surface: machine-readable spec, official SDKs, documented auth, errors, rate limits and versioning.
Documentation
Publicly reachable docs — coverage, freshness, code samples and machine readability.
Agent friendliness
How readable the site is to an automated client: llms.txt, structured data, server-rendered content, crawler access.
Pricing transparency
Whether real prices are published, self-serve signup exists, and usage costs are knowable without a sales call.
Changelog
A public, dated record of what shipped and when — the clearest signal that a product is still alive.
Marketing site structure
Whether the site answers a buyer's questions: clear positioning, the pages that matter, and accessibility.
Page speed
How fast the site loads for real visitors: Chrome UX Report 75th-percentile LCP, INP and CLS, with a Lighthouse mobile run standing in where a site has too little traffic for field data.
Operational trust
Status page and incident history, security disclosure, compliance and data-processing documentation.
Measured, but not part of the score
Useful to know, but not a mark for or against the product — so these do not affect the ranking.
Openness
Source availability, self-hosting, data export and open standards. Scored and shown, but not part of the composite — paid SaaS is not worse for being paid SaaS.
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Where this comes from
The Hilos pages BenchRank reads when it scores the product — its documentation, release notes, status and security pages, and its repository where there is one.
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Is this your product?
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