#5 in Marketing AutomationUpdated 2026-08

Dittofeed

by Dittofeed · Open-source customer engagement and messaging automation

50.5 — BenchRank score out of 100

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Pricing page

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Overview

Dittofeed is an open-source customer engagement platform for automating email, SMS and webhook messages. Teams build multi-trigger journeys in a drag-and-drop editor, split users into segments based on tracked events and subscription status, and write templates using Liquid, HTML/MJML or a Notion-like editor. It runs on Postgres, ClickHouse and Temporal, self-hosted or as a cloud service.

Best for: Product and growth teams wanting self-hostable lifecycle and transactional messaging automation
Pricing: Self-hosting is free; Cloud Pro is $75/month for 10,000 unique users with per-user overage from $0.004, after a 14-day trial.
Runs on: WebSelf-hosted

Strengths and trade-offs

Strengths

MIT-licensed and self-hostable, with help migrating off cloud
Low-code journey, segment and template builders
REST and Admin APIs plus Web, Node.js and React Native SDKs
Dashboard components can be embedded and white-labelled

Trade-offs

Cloud pricing above 10,000 users needs a quote from support
Channels are email, SMS and webhooks; push and WhatsApp go via webhooks
Engineering work is needed to send your data into Dittofeed
Self-hosting means running Postgres, ClickHouse and Temporal yourself

Pricing

Published plans from Dittofeed’s own pricing page, in USD. Usage charges and add-ons may apply on top.

Dittofeed pricing tiers, monthly rates in USD
Plan	Monthly	Includes
Cloud Pro	$75per month, up to 10,000 unique users	14-day free trial Dittofeed hosting Marketing and transactional automation, full integrations library Overage from $0.004 per additional user/month, falling to $0.001 above 500k
Support Pro	Contact sales	Dedicated Slack Connect and prioritised response times Prioritised feature request development Bi-monthly Zoom calls Implementation help with journeys, segments and templates

How this score is made up

Each dimension is scored out of 100 and combined into the headline score using fixed weights.

MCP support: 0 out of 100
API quality: 10 out of 100
Documentation: 100 out of 100
Agent friendliness: 98 out of 100
Pricing transparency: 100 out of 100
Changelog: 55 out of 100
Marketing site structure: 50 out of 100
Operational trust: 0 out of 100

Measured, but not part of the score

Useful to know, but not a mark for or against the product — so these do not affect the ranking.

Openness: 85 out of 100
Maintenance: 70 out of 100

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