#3 in CMS & PublishingUpdated 2026-08

Webflow

by Webflow · Visual website builder with hosting, CMS and paid optimisation add-ons

76.7 — BenchRank score out of 100

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Overview

Webflow is a hosted platform for designing, publishing and optimising websites from a visual editor, with a CMS for content-rich pages and its own hosting. Teams work in a shared workspace with comments, approvals, version control and rollback, and can connect AI agents via a Webflow MCP server. Analytics, A/B testing and localisation are sold separately as add-ons.

Best for: Marketing and design teams building and hosting company websites without filing dev tickets.
Pricing: Free Starter plan, then per-site plans at $15/mo (Basic) and $25/mo (Premium) billed yearly, a $2,500/mo Team plan on an annual contract and custom Enterprise pricing, with add-ons such as Optimize from $299/mo and Analyze from $9/mo.
Runs on: WebCLI

Strengths and trade-offs

Strengths

Free Starter plan; paid site plans from $15/mo billed yearly
Visual CMS with built-in SEO and AEO tooling
Comments, approvals, version control and rollback
MCP server and Webflow AI on every site plan, including free

Trade-offs

Prices are per site, so a multi-site estate multiplies the cost
Analytics, A/B testing and localisation are paid add-ons
Basic plan has no CMS; the free Starter CMS is limited
Team plan is $2,500/mo and requires an annual contract

Pricing

Published plans from Webflow’s own pricing page, in USD. Usage charges and add-ons may apply on top.

Webflow pricing tiers, monthly and annual rates in USD
Plan	Monthly	Annual (per month)	Includes
Starter	—per site	—	Webflow.io domain, 2 static pages, 1 GB bandwidth Limited Webflow CMS, 50 form submissions Webflow AI and MCP server Webflow Cloud app hosting, free Starter Workspace
Basic	—per site	$15	Custom domain, 300 static pages, 10 GB bandwidth Unlimited form submissions, password protection No CMS included Webflow AI, MCP server, Webflow Cloud app hosting
Premium	—per site	$25	Everything in Basic, plus Webflow CMS Bandwidth selectable from 50 GB up to 2.5 TB Code components, site search, form file upload Well-known files
Team	—per month, annual contract required	$2500	Everything in Premium, plus Site & Workspace Webflow Localize and AEO agents Publishing workflows, single-page publishing, activity log & API Foundational governance, enhanced security and compliance, priority support
Enterprise	Contact sales	—	Everything in Team, plus enterprise-ready scale Granular permissions, custom roles, advanced governance Secure integrations, custom configurations Dedicated account manager and enhanced SLAs

How this score is made up

Each dimension is scored out of 100 and combined into the headline score using fixed weights.

MCP support: 92 out of 100
API quality: 70 out of 100
Documentation: 90 out of 100
Agent friendliness: 82 out of 100
Pricing transparency: 85 out of 100
Changelog: 25 out of 100
Marketing site structure: 55 out of 100
Operational trust: 100 out of 100

Measured, but not part of the score

Useful to know, but not a mark for or against the product — so these do not affect the ranking.

Openness: 60 out of 100
Maintenance: 100 out of 100

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