Wappalyzer
by Wappalyzer · Technographic lead lists and website technology lookups
BenchRank score
Screenshots of Wappalyzer
Homepage
Overview
Wappalyzer identifies the technologies behind websites and turns that into account data for sales and go-to-market teams. It builds lead lists filtered by technology, keyword, market, traffic and geography, with company and contact fields for export. It also looks up single sites or bulk domain lists via the app or API, and monitors tracked sites for stack changes.
- Best for
- Sales and GTM teams building technographic prospect lists and enriching CRM records
- Pricing
- Free account with 50 technology lookups a month, then Pro at $250/month, Business at $450/month and Enterprise from $850/month, with 17% off annual billing.
- Runs on
- CLI
Strengths and trade-offs
Strengths
- Filter lists by technology, keyword, market, traffic and geography
- Free account gives 50 lookups a month and sample lead lists
- Website alerts flag stack changes on tracked accounts
- Bulk domain analysis and API credits for enrichment workflows
Trade-offs
- Cheapest paid plan is $250/month; no low-cost entry tier
- Pro covers only two lead-list technology targets
- API credits included in a plan expire after 60 days
- Free account capped at 50 technology lookups a month
Pricing
Published plans and prices from Wappalyzer’s own pricing page.
How this score is made up
Each dimension is scored out of 100 and combined into the headline score using fixed weights.
MCP support
Whether an agent can drive the product through the Model Context Protocol, and how much setup that takes.
API quality
Public API surface: machine-readable spec, official SDKs, documented auth, errors, rate limits and versioning.
Documentation
Publicly reachable docs — coverage, freshness, code samples and machine readability.
Agent friendliness
How readable the site is to an automated client: llms.txt, structured data, server-rendered content, crawler access.
Pricing transparency
Whether real prices are published, self-serve signup exists, and usage costs are knowable without a sales call.
Changelog
A public, dated record of what shipped and when — the clearest signal that a product is still alive.
Marketing site structure
Whether the site answers a buyer's questions: clear positioning, the pages that matter, and accessibility.
Page speed
How fast the site loads for real visitors: Chrome UX Report 75th-percentile LCP, INP and CLS, with a Lighthouse mobile run standing in where a site has too little traffic for field data.
Operational trust
Status page and incident history, security disclosure, compliance and data-processing documentation.
Measured, but not part of the score
Useful to know, but not a mark for or against the product — so these do not affect the ranking.
Openness
Source availability, self-hosting, data export and open standards. Scored and shown, but not part of the composite — paid SaaS is not worse for being paid SaaS.
Maintenance
Release cadence and repository activity. Scored and shown, but not part of the composite — it is only measurable for open repositories.
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Where this comes from
The Wappalyzer pages BenchRank reads when it scores the product — its documentation, release notes, status and security pages, and its repository where there is one.
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