Umami
by Umami · Cookie-free web analytics, self-hosted or managed
BenchRank score
Screenshots of Umami
Homepage
Overview
Umami is a web analytics tool showing pageviews, visitors, bounce rate and average visit time on one dashboard, filterable by date range, country and device. It also covers custom events, funnels, user retention, user journeys, UTM parameters, attribution and revenue, plus session replays and heatmaps on higher plans. It is open source and self-hostable, or available as managed Umami Cloud.
- Best for
- Site owners wanting cookie-free web analytics they can self-host or buy as a managed service
- Pricing
- Self-hosting is free and Umami Cloud starts at $0/month (Hobby), then $20/month (Pro) and $200/month (Business) with per-event overages, with custom-priced Enterprise.
- Runs on
- Self-hostedCLI
Strengths and trade-offs
Strengths
- No cookies, so no consent banner; GDPR and CCPA compliant
- Open source and free to self-host
- Free tier: 100K events, 1 website, 6 months retention
- Data export via API or dashboard, stated as no lock-in
Trade-offs
- Session replays and heatmaps only on the $200/month Business plan
- Self-hosted version lacks email reports and the streaming API
- Hobby tier caps at 1 website and 6 months of data retention
- Events over the plan limit bill per event, so cost tracks traffic
How Umami markets itself
A structured read of the promise, proof and page design on Umami’s captured homepage.
Homepage capture
“Powerful analytics without the complexity”
- Angle: Simplicity / ease
- Hero: Product screenshot
Pricing
Published plans and prices from Umami’s own pricing page.
How this score is made up
Each dimension is scored out of 100 and combined into the headline score using fixed weights.
MCP support
Whether an agent can drive the product through the Model Context Protocol, and how much setup that takes.
API quality
Public API surface: machine-readable spec, official SDKs, documented auth, errors, rate limits and versioning.
Documentation
Publicly reachable docs — coverage, freshness, code samples and machine readability.
Agent friendliness
How readable the site is to an automated client: llms.txt, structured data, server-rendered content, crawler access.
Pricing transparency
Whether real prices are published, self-serve signup exists, and usage costs are knowable without a sales call.
Changelog
A public, dated record of what shipped and when — the clearest signal that a product is still alive.
Marketing site structure
Whether the site answers a buyer's questions: clear positioning, the pages that matter, and accessibility.
Page speed
How fast the site loads for real visitors: Chrome UX Report 75th-percentile LCP, INP and CLS, with a Lighthouse mobile run standing in where a site has too little traffic for field data.
Operational trust
Status page and incident history, security disclosure, compliance and data-processing documentation.
Measured, but not part of the score
Useful to know, but not a mark for or against the product — so these do not affect the ranking.
Openness
Source availability, self-hosting, data export and open standards. Scored and shown, but not part of the composite — paid SaaS is not worse for being paid SaaS.
Maintenance
Release cadence and repository activity. Scored and shown, but not part of the composite — it is only measurable for open repositories.
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Where this comes from
The Umami pages BenchRank reads when it scores the product — its documentation, release notes, status and security pages, and its repository where there is one.
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Is this your product?
Claim Umami to manage its profile. Claiming lets you suggest edits to the descriptive fields — it never changes scores or rankings.