Swetrix
by Swetrix · Cookieless, open-source Google Analytics alternative
BenchRank score
Screenshots of Swetrix
Homepage
Overview
Swetrix is a cookieless web analytics product that reports visitors, pageviews, referrers, countries, devices and top pages without sampling. A single script of a few kilobytes adds custom events and goals, funnels, session and user profile analysis, performance monitoring and error tracking. It is open source and can be self-hosted, and higher plans add session replays, feature flags and A/B tests.
- Best for
- Teams replacing Google Analytics who want cookieless, GDPR-compliant stats without consent banners
- Pricing
- The pages show no free plan, only a 14-day trial that requires a payment method, with Standard from £15/month and Plus from £29/month priced by monthly event volume, and Enterprise on request.
- Runs on
- WebSelf-hosted
Strengths and trade-offs
Strengths
- Cookieless tracking, so no cookie consent banner is needed
- Open source, with free self-hosting on your own infrastructure
- Tracker under 5KB, drops into any CMS or framework via one script
- Errors, performance, funnels and goals in the same dashboard
Trade-offs
- No free cloud plan shown; the 14-day trial requires a payment method
- Session replays, feature flags and A/B testing need the Plus plan
- Standard plan API is limited to 300 requests per hour
- SSO, on-premise and SLA are Enterprise-only and priced on request
How Swetrix markets itself
A structured read of the promise, proof and page design on Swetrix’s captured homepage.
Homepage capture
“Turn traffic into insights”
- Angle: Contrarian / anti-incumbent
- Hero: Data-viz hero
Pricing
Published plans and prices from Swetrix’s own pricing page.
How this score is made up
Each dimension is scored out of 100 and combined into the headline score using fixed weights.
MCP support
Whether an agent can drive the product through the Model Context Protocol, and how much setup that takes.
API quality
Public API surface: machine-readable spec, official SDKs, documented auth, errors, rate limits and versioning.
Documentation
Publicly reachable docs — coverage, freshness, code samples and machine readability.
Agent friendliness
How readable the site is to an automated client: llms.txt, structured data, server-rendered content, crawler access.
Pricing transparency
Whether real prices are published, self-serve signup exists, and usage costs are knowable without a sales call.
Changelog
A public, dated record of what shipped and when — the clearest signal that a product is still alive.
Marketing site structure
Whether the site answers a buyer's questions: clear positioning, the pages that matter, and accessibility.
Page speed
How fast the site loads for real visitors: Chrome UX Report 75th-percentile LCP, INP and CLS, with a Lighthouse mobile run standing in where a site has too little traffic for field data.
Operational trust
Status page and incident history, security disclosure, compliance and data-processing documentation.
Measured, but not part of the score
Useful to know, but not a mark for or against the product — so these do not affect the ranking.
Openness
Source availability, self-hosting, data export and open standards. Scored and shown, but not part of the composite — paid SaaS is not worse for being paid SaaS.
Maintenance
Release cadence and repository activity. Scored and shown, but not part of the composite — it is only measurable for open repositories.
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Where this comes from
The Swetrix pages BenchRank reads when it scores the product — its documentation, release notes, status and security pages, and its repository where there is one.
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Is this your product?
Claim Swetrix to manage its profile. Claiming lets you suggest edits to the descriptive fields — it never changes scores or rankings.