Bloomberg Second Measure
by Second Measure · Consumer transaction data analytics for investment research
BenchRank score
Screenshots of Bloomberg Second Measure
Homepage
Overview
Bloomberg Second Measure provides analytics from US consumer card transactions, covering billions of purchases by millions of consumers with 8+ years of history. It reports observed performance for thousands of public and private companies and brands, updated daily. Data reaches customers through the Bloomberg Terminal (ALTD <GO> and ECAN <GO>) and via aggregated and transaction-level feeds.
- Best for
- Investors tracking US company and brand performance between quarterly earnings announcements
- Pricing
- No prices are shown on the captured page; the only stated route to access is requesting a demo.
Strengths and trade-offs
Strengths
- Covers billions of purchases by millions of US consumers
- 8+ years of history on thousands of public and private firms
- Delivered daily via Bloomberg Terminal and data feeds
- Aggregated and transaction-level data both available
Trade-offs
- US consumer transactions only; no stated coverage elsewhere
- Data arrives on a 2-, 3- or 7-day lag from card swipe
- Main delivery route assumes Bloomberg Terminal access
- No pricing published; access starts with a demo request
How Bloomberg Second Measure markets itself
A structured read of the promise, proof and page design on Bloomberg Second Measure’s captured homepage.
Homepage capture
“Unlock the power of transaction data”
- Angle: Outcome / benefit-led
- Hero: Illustration
Pricing
Published plans and prices from Bloomberg Second Measure’s own pricing page.
How this score is made up
Each dimension is scored out of 100 and combined into the headline score using fixed weights.
MCP support
Whether an agent can drive the product through the Model Context Protocol, and how much setup that takes.
Documentation
Publicly reachable docs — coverage, freshness, code samples and machine readability.
Agent friendliness
How readable the site is to an automated client: llms.txt, structured data, server-rendered content, crawler access.
Changelog
A public, dated record of what shipped and when — the clearest signal that a product is still alive.
Marketing site structure
Whether the site answers a buyer's questions: clear positioning, the pages that matter, and accessibility.
Page speed
How fast the site loads for real visitors: Chrome UX Report 75th-percentile LCP, INP and CLS, with a Lighthouse mobile run standing in where a site has too little traffic for field data.
Operational trust
Status page and incident history, security disclosure, compliance and data-processing documentation.
Measured, but not part of the score
Useful to know, but not a mark for or against the product — so these do not affect the ranking.
Openness
Source availability, self-hosting, data export and open standards. Scored and shown, but not part of the composite — paid SaaS is not worse for being paid SaaS.
Maintenance
Release cadence and repository activity. Scored and shown, but not part of the composite — it is only measurable for open repositories.
This doesn’t look right — report a problem with Bloomberg Second Measure’s score
Where this comes from
The Bloomberg Second Measure pages BenchRank reads when it scores the product — its documentation, release notes, status and security pages, and its repository where there is one.
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Is this your product?
Claim Second Measure to manage its profile. Claiming lets you suggest edits to the descriptive fields — it never changes scores or rankings.