Rybbit
by Rybbit · Cookieless open-source web and product analytics
BenchRank score
Screenshots of Rybbit
Homepage
Overview
Rybbit is open-source, cookieless web and product analytics added with an 18 KB script tag. It autocaptures clicks, form submits, copied text, outbound links and errors, and shows session replay, user journeys, funnels, goals, retention and Core Web Vitals in one dashboard. A REST API and hosted MCP server let AI agents read data and manage goals.
- Best for
- Small teams wanting cookieless web and product analytics without a consent banner
- Pricing
- Cloud plans start at $13/month (Standard) and $26/month (Pro) billed annually for 100,000 monthly pageviews, with a 7-day free trial and Enterprise pricing on request.
- Runs on
- WebSelf-hosted
Strengths and trade-offs
Strengths
- Open source, with self-hosting listed as an option
- One 18 KB script tag, no cookies or consent banner
- Replay, funnels, journeys and web vitals in one dashboard
- Hosted MCP server over the REST API for AI agents
Trade-offs
- Session replays require the Pro plan, from $26/month
- Standard caps use at 5 websites and 3 team members
- Quoted prices are billed annually; monthly rates are not shown
- SSO, on-premise and whitelabelling are Enterprise-only, contact sales
How Rybbit markets itself
A structured read of the promise, proof and page design on Rybbit’s captured homepage.
Homepage capture
“The Modern Google Analytics Replacement”
- Angle: Contrarian / anti-incumbent
- Hero: Product screenshot
Pricing
Published plans and prices from Rybbit’s own pricing page.
How this score is made up
Each dimension is scored out of 100 and combined into the headline score using fixed weights.
MCP support
Whether an agent can drive the product through the Model Context Protocol, and how much setup that takes.
API quality
Public API surface: machine-readable spec, official SDKs, documented auth, errors, rate limits and versioning.
Documentation
Publicly reachable docs — coverage, freshness, code samples and machine readability.
Agent friendliness
How readable the site is to an automated client: llms.txt, structured data, server-rendered content, crawler access.
Pricing transparency
Whether real prices are published, self-serve signup exists, and usage costs are knowable without a sales call.
Changelog
A public, dated record of what shipped and when — the clearest signal that a product is still alive.
Marketing site structure
Whether the site answers a buyer's questions: clear positioning, the pages that matter, and accessibility.
Page speed
How fast the site loads for real visitors: Chrome UX Report 75th-percentile LCP, INP and CLS, with a Lighthouse mobile run standing in where a site has too little traffic for field data.
Operational trust
Status page and incident history, security disclosure, compliance and data-processing documentation.
Measured, but not part of the score
Useful to know, but not a mark for or against the product — so these do not affect the ranking.
Openness
Source availability, self-hosting, data export and open standards. Scored and shown, but not part of the composite — paid SaaS is not worse for being paid SaaS.
Maintenance
Release cadence and repository activity. Scored and shown, but not part of the composite — it is only measurable for open repositories.
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Where this comes from
The Rybbit pages BenchRank reads when it scores the product — its documentation, release notes, status and security pages, and its repository where there is one.
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Is this your product?
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