Plausible Analytics
by Plausible · Cookie-free website analytics hosted in the EU
BenchRank score
Screenshots of Plausible Analytics
Homepage
Overview
Plausible Analytics reports website traffic on one dashboard using a lightweight script that sets no cookies and collects no personal data. It tracks pageviews, scroll depth, goals, funnels, UTM campaigns and traffic from AI tools, refreshing every 30 seconds. Data is processed on EU-owned servers.
- Best for
- Site owners who want simple, cookie-free traffic analytics instead of Google Analytics.
- Pricing
- No free tier beyond a 30-day trial; at up to 10k monthly pageviews, plans are £9, £14 and £19 per month, rising with traffic, with custom Enterprise pricing.
- Runs on
- Web
Strengths and trade-offs
Strengths
- No cookies or personal data, so no cookie banner needed
- Script is 54 times smaller than Google Analytics
- Funnels, goals, revenue tracking and Search Console data
- Google Analytics import and a 30-day trial without a card
Trade-offs
- No free tier — only a 30-day trial, then from £9/month
- Starter covers one site and 3 years of data retention
- Stats API, funnels and custom properties need the £19 Business plan
- Price rises with monthly pageviews; Enterprise is quote-only
How Plausible Analytics markets itself
A structured read of the promise, proof and page design on Plausible Analytics’s captured homepage.
Homepage capture
“Easy to use and privacy-friendly Google Analytics alternative”
- Angle: Contrarian / anti-incumbent
- Hero: Product screenshot
Pricing
Published plans and prices from Plausible Analytics’s own pricing page.
How this score is made up
Each dimension is scored out of 100 and combined into the headline score using fixed weights.
MCP support
Whether an agent can drive the product through the Model Context Protocol, and how much setup that takes.
API quality
Public API surface: machine-readable spec, official SDKs, documented auth, errors, rate limits and versioning.
Documentation
Publicly reachable docs — coverage, freshness, code samples and machine readability.
Agent friendliness
How readable the site is to an automated client: llms.txt, structured data, server-rendered content, crawler access.
Changelog
A public, dated record of what shipped and when — the clearest signal that a product is still alive.
Marketing site structure
Whether the site answers a buyer's questions: clear positioning, the pages that matter, and accessibility.
Page speed
How fast the site loads for real visitors: Chrome UX Report 75th-percentile LCP, INP and CLS, with a Lighthouse mobile run standing in where a site has too little traffic for field data.
Operational trust
Status page and incident history, security disclosure, compliance and data-processing documentation.
Measured, but not part of the score
Useful to know, but not a mark for or against the product — so these do not affect the ranking.
Openness
Source availability, self-hosting, data export and open standards. Scored and shown, but not part of the composite — paid SaaS is not worse for being paid SaaS.
Maintenance
Release cadence and repository activity. Scored and shown, but not part of the composite — it is only measurable for open repositories.
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Where this comes from
The Plausible Analytics pages BenchRank reads when it scores the product — its documentation, release notes, status and security pages, and its repository where there is one.
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Is this your product?
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