OpenPanel
by OpenPanel · Open-source web and product analytics, cloud or self-hosted
BenchRank score
Screenshots of OpenPanel
Homepage
Overview
OpenPanel is an open-source web and product analytics platform. It tracks page views and custom events via lightweight SDKs for frameworks including React, Next.js, Vue, Laravel, Node and iOS, then reports funnels, retention cohorts, session replay, revenue and Google Search Console data. Run it on OpenPanel's cloud or self-host it with Docker on your own infrastructure.
- Best for
- Teams wanting cookie-less web and product analytics they can self-host or buy by event volume
- Pricing
- Cloud is priced by monthly event volume from $2.50/month for 5K events to $900/month for 50M events (annual billing gives two months free), with a 30-day free trial and no credit card required; self-hosting is free with unlimited events.
- Runs on
- WebSelf-hosted
Strengths and trade-offs
Strengths
- Self-host free with unlimited events, no vendor lock-in
- Cookie-less and GDPR compliant, EU hosted, DPA available
- Web and product analytics, funnels, retention, session replay
- MCP server with 38 tools for querying data from AI agents
Trade-offs
- No free cloud plan beyond the 30-day trial
- Cloud cost rises with event volume, up to $900/month at 50M events
- Self-hosting means running and updating your own Docker deployment
- Cloud data is EU hosted only; no other cloud region is stated
Pricing
Published plans and prices from OpenPanel’s own pricing page.
How this score is made up
Each dimension is scored out of 100 and combined into the headline score using fixed weights.
MCP support
Whether an agent can drive the product through the Model Context Protocol, and how much setup that takes.
API quality
Public API surface: machine-readable spec, official SDKs, documented auth, errors, rate limits and versioning.
Documentation
Publicly reachable docs — coverage, freshness, code samples and machine readability.
Agent friendliness
How readable the site is to an automated client: llms.txt, structured data, server-rendered content, crawler access.
Pricing transparency
Whether real prices are published, self-serve signup exists, and usage costs are knowable without a sales call.
Changelog
A public, dated record of what shipped and when — the clearest signal that a product is still alive.
Marketing site structure
Whether the site answers a buyer's questions: clear positioning, the pages that matter, and accessibility.
Page speed
How fast the site loads for real visitors: Chrome UX Report 75th-percentile LCP, INP and CLS, with a Lighthouse mobile run standing in where a site has too little traffic for field data.
Operational trust
Status page and incident history, security disclosure, compliance and data-processing documentation.
Measured, but not part of the score
Useful to know, but not a mark for or against the product — so these do not affect the ranking.
Openness
Source availability, self-hosting, data export and open standards. Scored and shown, but not part of the composite — paid SaaS is not worse for being paid SaaS.
Maintenance
Release cadence and repository activity. Scored and shown, but not part of the composite — it is only measurable for open repositories.
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Where this comes from
The OpenPanel pages BenchRank reads when it scores the product — its documentation, release notes, status and security pages, and its repository where there is one.
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Is this your product?
Claim OpenPanel to manage its profile. Claiming lets you suggest edits to the descriptive fields — it never changes scores or rankings.