Lua.sh
by Lua.sh · Open-source link shortening with an API and click analytics
BenchRank score
Screenshots of Lua.sh
Homepage
Overview
Lua.sh is an open-source link shortening platform for creating and managing short links programmatically. It offers custom domains, QR code generation, SSL-secured redirects and a dashboard for organising links, plus an API with per-plan rate limits. Analytics cover clicks, referrers and geographic data through a real-time events stream.
- Best for
- Marketing and developer teams who need branded short links with API access and click analytics.
- Pricing
- Free plan at $0/month, then $19/month (Starter), $49/month (Pro) and $149/month (Growth); the Scale tier's price is not shown, and annual billing is stated to give two months free.
- Runs on
- Web
Strengths and trade-offs
Strengths
- Open source, with a free plan at $0/month
- API access, QR codes and SSL included on every plan
- Custom domains from 3 on Free up to 500 on Scale
- 30-day money-back guarantee on paid plans
Trade-offs
- Tracked clicks are capped: 10,000/mo on Free, 50,000/mo on Starter
- Free plan is one user, 3 domains and 30-day analytics retention
- Priority support and an account manager come only with Scale
- Scale tier's price is not published on the pricing page
How Lua.sh markets itself
A structured read of the promise, proof and page design on Lua.sh’s captured homepage.
Homepage capture
“URL Shortening Built for Developers”
- Angle: Developer-first
- Hero: Typography only
Pricing
Published plans and prices from Lua.sh’s own pricing page.
How this score is made up
Each dimension is scored out of 100 and combined into the headline score using fixed weights.
MCP support
Whether an agent can drive the product through the Model Context Protocol, and how much setup that takes.
Documentation
Publicly reachable docs — coverage, freshness, code samples and machine readability.
Agent friendliness
How readable the site is to an automated client: llms.txt, structured data, server-rendered content, crawler access.
Pricing transparency
Whether real prices are published, self-serve signup exists, and usage costs are knowable without a sales call.
Changelog
A public, dated record of what shipped and when — the clearest signal that a product is still alive.
Marketing site structure
Whether the site answers a buyer's questions: clear positioning, the pages that matter, and accessibility.
Page speed
How fast the site loads for real visitors: Chrome UX Report 75th-percentile LCP, INP and CLS, with a Lighthouse mobile run standing in where a site has too little traffic for field data.
Operational trust
Status page and incident history, security disclosure, compliance and data-processing documentation.
Measured, but not part of the score
Useful to know, but not a mark for or against the product — so these do not affect the ranking.
Openness
Source availability, self-hosting, data export and open standards. Scored and shown, but not part of the composite — paid SaaS is not worse for being paid SaaS.
Maintenance
Release cadence and repository activity. Scored and shown, but not part of the composite — it is only measurable for open repositories.
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Where this comes from
The Lua.sh pages BenchRank reads when it scores the product — its documentation, release notes, status and security pages, and its repository where there is one.
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Is this your product?
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