#1 in Copywriting & MarketingUpdated 2026-08

Laudable

by Laudable · Turns call recordings into customer testimonials and case studies

19.5 — BenchRank score out of 100

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Overview

Laudable connects to Gong, Chorus, Clari or another call recorder and uses AI to find customer quotes, advocates and stories in recordings you already hold, turning them into testimonials, G2 reviews and case studies. A Slack bot returns relevant customer proof for a named prospect or deal. A separate service edits customer footage into branded videos.

Best for: B2B marketing and sales teams with Gong or Chorus recordings who need customer proof for deals
Pricing: Both products, AutoStories and Customer Proof Finder, start at $12,995 per year billed annually, priced on call volume or team size, with a demo required for a quote.

Strengths and trade-offs

Strengths

Connects to Gong, Chorus, Clari or other call recorders
Slack bot returns customer proof for a named prospect or deal
Produces testimonials, G2 reviews and case studies from calls
Optional service edits your customer footage into branded video

Trade-offs

Starts at $12,995 per year, billed annually; no free or self-serve tier
Final price is quote-based on call volume or team size, via a demo
Depends on already having recordings in Gong, Chorus or similar
Laudable has been acquired by Base; the product's future is unclear

Pricing

Published plans from Laudable’s own pricing page, in USD. Usage charges and add-ons may apply on top.

Laudable pricing tiers, monthly rates in USD
Plan	Monthly	Includes
AutoStories	Contact sales	Starting at $12,995 per year, billed annually Finds customer quotes, stories and advocates in call recordings Integrates with Gong, Chorus, Clari or other apps Delivers a daily drip of customer proof
Customer Proof Finder	Contact sales	Starting at $12,995 per year, billed annually Customer Proof Slackbot for finding quotes and data Search by prospect name or deal description Returns an on-demand custom case study, ready to share

How this score is made up

Each dimension is scored out of 100 and combined into the headline score using fixed weights.

MCP support: 0 out of 100
API quality: 0 out of 100
Documentation: 0 out of 100
Agent friendliness: 70 out of 100
Pricing transparency: 65 out of 100
Changelog: 0 out of 100
Marketing site structure: 35 out of 100
Operational trust: 0 out of 100

Measured, but not part of the score

Useful to know, but not a mark for or against the product — so these do not affect the ranking.

Openness: 0 out of 100

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