#51 in Collaboration & CommunicationUpdated 2026-08

Keila

by Keila · Open source email newsletters, self-hosted or EU-hosted cloud

35.8 — BenchRank score out of 100

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Overview

Keila is an open source newsletter tool for managing contact lists and sending campaigns. Emails can be built in a visual block editor, Markdown, MJML or plain text, with Liquid templating and JSON contact data for personalisation, plus forms, segments and an API. It runs as a managed EU-hosted service or self-hosted via the official Docker image, sending through Keila or your own SMTP, SES, Mailgun, Postmark or Sendgrid.

Best for: Teams wanting an open source newsletter tool they can self-host or run on EU-hosted cloud
Pricing: No free plan; Keila Cloud runs from £8/month for 2,000 emails to £256/month for 250,000 emails (excluding tax), while the open source release can be self-hosted with no price stated.
Runs on: WebSelf-hosted

Strengths and trade-offs

Strengths

100% open source with no proprietary premium features
Block, Markdown, MJML and plain text editors included
Tracking can be switched off entirely
Unlimited contacts and projects on every paid plan

Trade-offs

No free plan; entry tier caps sending at 2,000 emails a month
Zapier integration is in private beta, limiting no-code options
Managed hosting is EU-only (Germany and France)
Self-hosting is DIY via Docker; setup help costs extra

Pricing

Published plans from Keila’s own pricing page, in GBP. Usage charges and add-ons may apply on top.

Keila pricing tiers, monthly rates in GBP
Plan	Monthly	Includes
Keila XS	£8	2,000 emails/month Unlimited contacts Unlimited projects Send with Keila or bring your own email server
Keila S	£16	5,000 emails/month Unlimited contacts Unlimited projects Send with Keila or bring your own email server
Keila M	£32	15,000 emails/month Unlimited contacts Unlimited projects Send with Keila or bring your own email server
Keila L	£64	50,000 emails/month Unlimited contacts Unlimited projects Send with Keila or bring your own email server
Keila XL	£128	100,000 emails/month Unlimited contacts Unlimited projects Send with Keila or bring your own email server
Keila XXL	£256	250,000 emails/month Unlimited contacts Unlimited projects Send with Keila or bring your own email server

How this score is made up

Each dimension is scored out of 100 and combined into the headline score using fixed weights.

MCP support: 0 out of 100
API quality: 0 out of 100
Documentation: 20 out of 100
Agent friendliness: 60 out of 100
Pricing transparency: 85 out of 100
Changelog: 80 out of 100
Marketing site structure: 60 out of 100
Operational trust: 40 out of 100

Measured, but not part of the score

Useful to know, but not a mark for or against the product — so these do not affect the ranking.

Openness: 65 out of 100
Maintenance: 100 out of 100

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