HitKeep
by HitKeep · Cookieless open-source web analytics, self-hosted or managed
BenchRank score
Screenshots of HitKeep
Homepage
Overview
HitKeep is an open-source web analytics product covering traffic, pages, campaigns, goals, funnels, ecommerce, Search Console imports and AI crawler or AI-referred visits in one reporting surface. Tracking is cookieless by default. It runs as managed Cloud in Frankfurt or Virginia, or as a single self-hosted Linux binary with DuckDB and NSQ embedded.
- Best for
- Teams wanting cookieless web analytics they can self-host or run in an EU/US managed cloud.
- Pricing
- Free plan at €0, then Pro at €15/month and Business at €39/month per team, billed annually at €150 and €390 a year.
- Runs on
- WebSelf-hosted
Strengths and trade-offs
Strengths
- MIT-licensed; Cloud and self-hosting share one foundation
- Self-hosts as one Linux binary with DuckDB and NSQ embedded
- Takeout in JSON, CSV, Parquet, NDJSON and XLSX on every plan
- REST API, webhooks and read-only MCP included on the free plan
Trade-offs
- Free plan keeps only 60 days of history and three sites
- OIDC SSO only on the €39/month Business plan
- Custom tracking domains need Pro or above
- Takeout uses open formats, but import into another HitKeep is not automatic
How HitKeep markets itself
A structured read of the promise, proof and page design on HitKeep’s captured homepage.
Homepage capture
“Web analytics for traffic and conversions.”
- Angle: Open source / ownership
- Hero: Typography only
Pricing
Published plans and prices from HitKeep’s own pricing page.
How this score is made up
Each dimension is scored out of 100 and combined into the headline score using fixed weights.
MCP support
Whether an agent can drive the product through the Model Context Protocol, and how much setup that takes.
API quality
Public API surface: machine-readable spec, official SDKs, documented auth, errors, rate limits and versioning.
Documentation
Publicly reachable docs — coverage, freshness, code samples and machine readability.
Agent friendliness
How readable the site is to an automated client: llms.txt, structured data, server-rendered content, crawler access.
Pricing transparency
Whether real prices are published, self-serve signup exists, and usage costs are knowable without a sales call.
Changelog
A public, dated record of what shipped and when — the clearest signal that a product is still alive.
Marketing site structure
Whether the site answers a buyer's questions: clear positioning, the pages that matter, and accessibility.
Page speed
How fast the site loads for real visitors: Chrome UX Report 75th-percentile LCP, INP and CLS, with a Lighthouse mobile run standing in where a site has too little traffic for field data.
Operational trust
Status page and incident history, security disclosure, compliance and data-processing documentation.
Measured, but not part of the score
Useful to know, but not a mark for or against the product — so these do not affect the ranking.
Openness
Source availability, self-hosting, data export and open standards. Scored and shown, but not part of the composite — paid SaaS is not worse for being paid SaaS.
Maintenance
Release cadence and repository activity. Scored and shown, but not part of the composite — it is only measurable for open repositories.
This doesn’t look right — report a problem with HitKeep’s score
Where this comes from
The HitKeep pages BenchRank reads when it scores the product — its documentation, release notes, status and security pages, and its repository where there is one.
Alternatives in Product Analytics
Ranked 1
80.8 — BenchRank score out of 100GrowthBook
GrowthBook · Warehouse-native feature flags, experimentation and product analytics
Best for: Product and engineering teams running feature flags and experiments on their own data warehouse.
Ranked 2
80.7 — BenchRank score out of 100Databuddy
Databuddy · Cookieless analytics, error tracking and feature flags in one platform
Best for: Developers wanting analytics, errors, vitals and flags in one cookieless tool at modest event volumes.
Ranked 3
80.5 — BenchRank score out of 100PostHog
PostHog · Analytics, replay, flags and error tracking with automated bug fixes
Best for: Product and engineering teams wanting analytics, replay, flags and error tracking in one tool
Is this your product?
Claim HitKeep to manage its profile. Claiming lets you suggest edits to the descriptive fields — it never changes scores or rankings.