Heap
by Heap · Product analytics that captures user interactions automatically
BenchRank score
Screenshots of Heap
Homepage
Overview
Heap, part of the Contentsquare group, is a digital analytics platform. A single snippet automatically captures user interactions on a site or app, which are then analysed through charts, funnels, journeys and retention reports. Session replay, heatmaps and error analysis are sold as add-ons, and data can be synced to a warehouse via Heap Connect.
- Best for
- Product and growth teams wanting automatic capture of web and app behaviour without manual tagging
- Pricing
- A free plan covers up to 10k monthly sessions; no figures are published for the Growth, Pro or Premier plans, which use custom session-based pricing or require contacting sales.
- Runs on
- Self-hosted
Strengths and trade-offs
Strengths
- One snippet captures user interactions; no manual event tagging
- Funnels, journeys and retention charts included on all plans
- Free plan includes core charts, SSO and 6 months of history
- Over 100 integrations, plus warehouse sync via Heap Connect
Trade-offs
- No prices published; Growth needs sign-up, Pro and Premier contact sales
- Free plan capped at 10k monthly sessions and 6 months of data
- Session replay, heatmaps and error analysis are paid add-ons
- Exceeding your session limit blocks data access until you upgrade
How Heap markets itself
A structured read of the promise, proof and page design on Heap’s captured homepage.
Homepage capture
“Better Insights. Faster.”
- Angle: Outcome / benefit-led
- Hero: Data-viz hero
Pricing
Published plans and prices from Heap’s own pricing page.
How this score is made up
Each dimension is scored out of 100 and combined into the headline score using fixed weights.
MCP support
Whether an agent can drive the product through the Model Context Protocol, and how much setup that takes.
API quality
Public API surface: machine-readable spec, official SDKs, documented auth, errors, rate limits and versioning.
Documentation
Publicly reachable docs — coverage, freshness, code samples and machine readability.
Agent friendliness
How readable the site is to an automated client: llms.txt, structured data, server-rendered content, crawler access.
Pricing transparency
Whether real prices are published, self-serve signup exists, and usage costs are knowable without a sales call.
Changelog
A public, dated record of what shipped and when — the clearest signal that a product is still alive.
Marketing site structure
Whether the site answers a buyer's questions: clear positioning, the pages that matter, and accessibility.
Page speed
How fast the site loads for real visitors: Chrome UX Report 75th-percentile LCP, INP and CLS, with a Lighthouse mobile run standing in where a site has too little traffic for field data.
Operational trust
Status page and incident history, security disclosure, compliance and data-processing documentation.
Measured, but not part of the score
Useful to know, but not a mark for or against the product — so these do not affect the ranking.
Openness
Source availability, self-hosting, data export and open standards. Scored and shown, but not part of the composite — paid SaaS is not worse for being paid SaaS.
Maintenance
Release cadence and repository activity. Scored and shown, but not part of the composite — it is only measurable for open repositories.
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Where this comes from
The Heap pages BenchRank reads when it scores the product — its documentation, release notes, status and security pages, and its repository where there is one.
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Is this your product?
Claim Heap to manage its profile. Claiming lets you suggest edits to the descriptive fields — it never changes scores or rankings.