GazeHawk
by GazeHawk · Webcam eye tracking for web pages, adverts and images
6.3 — BenchRank score out of 100
Screenshots of GazeHawk
Homepage
Overview
GazeHawk runs eye-tracking studies using participants' ordinary webcams instead of dedicated hardware. You send a URL or an image to test, GazeHawk sends the link to its testers or you use your own testers with webcams, and results come back in a dashboard. The company describes the technology as patent-pending and proprietary.
- Best for
- Teams who want to see where visitors look on a web page, ad or image without lab hardware.
- Pricing
- No prices are shown in the captured text; the site links to a pricing and sign-up page and offers a quote on request.
Strengths and trade-offs
Strengths
- Uses ordinary webcams, not dedicated eye-tracking hardware
- Studies run remotely in testers' own homes
- You can use GazeHawk's testers or supply your own
- Results are returned in a dashboard
Trade-offs
- Founders have joined Facebook and work on unrelated projects
- Team is inviting suggestions on the product's future direction
- No prices shown; you must sign up or request a quote
- Site content dates to 2013
How this score is made up
Each dimension is scored out of 100 and combined into the headline score using fixed weights.
- MCP support
- 0 out of 100
- API quality
- 0 out of 100
- Documentation
- 0 out of 100
- Agent friendliness
- 38 out of 100
- Changelog
- 0 out of 100
- Marketing site structure
- 10 out of 100
- Operational trust
- 0 out of 100
Measured, but not part of the score
Useful to know, but not a mark for or against the product — so these do not affect the ranking.
- Openness
- 0 out of 100
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