Fathom Analytics
by Fathom Lite · Cookie-free web analytics with forever data retention
BenchRank score
Screenshots of Fathom Analytics
Homepage
Overview
Fathom Analytics is a web analytics service positioned as a Google Analytics alternative. You add a single 2kB script to any site, CMS or framework and see real-time traffic, custom events and UTM campaign data on a dashboard. It anonymises IP addresses without cookies, filters out bots and scrapers, and retains your data for as long as you are a customer.
- Best for
- Site owners who want simple, cookie-free traffic analytics without GDPR consent banners.
- Pricing
- No free plan: a 7-day trial, then pageview-based plans starting at $15/month, with the up-to-500,000-pageview plan at $45/month and two months free when paying yearly.
- Runs on
- Web
Strengths and trade-offs
Strengths
- Single 2kB script works with any site, CMS or framework
- No cookies, so no consent banner; GDPR and CCPA compliant
- Data kept forever while you remain a customer
- Event, ecommerce and UTM tracking included on every plan
Trade-offs
- No free plan; paid from $15/month after a 7-day trial
- Custom events and API calls count towards the pageview limit
- API access capped at 600 requests per hour
- No pre-sales calls or live demos offered
How Fathom Analytics markets itself
A structured read of the promise, proof and page design on Fathom Analytics’s captured homepage.
Homepage capture
“A Google Analytics alternative that's simple & privacy-first”
- Angle: Contrarian / anti-incumbent
- Hero: Data-viz hero
Pricing
Published plans and prices from Fathom Analytics’s own pricing page.
How this score is made up
Each dimension is scored out of 100 and combined into the headline score using fixed weights.
MCP support
Whether an agent can drive the product through the Model Context Protocol, and how much setup that takes.
API quality
Public API surface: machine-readable spec, official SDKs, documented auth, errors, rate limits and versioning.
Documentation
Publicly reachable docs — coverage, freshness, code samples and machine readability.
Agent friendliness
How readable the site is to an automated client: llms.txt, structured data, server-rendered content, crawler access.
Pricing transparency
Whether real prices are published, self-serve signup exists, and usage costs are knowable without a sales call.
Changelog
A public, dated record of what shipped and when — the clearest signal that a product is still alive.
Marketing site structure
Whether the site answers a buyer's questions: clear positioning, the pages that matter, and accessibility.
Page speed
How fast the site loads for real visitors: Chrome UX Report 75th-percentile LCP, INP and CLS, with a Lighthouse mobile run standing in where a site has too little traffic for field data.
Operational trust
Status page and incident history, security disclosure, compliance and data-processing documentation.
Measured, but not part of the score
Useful to know, but not a mark for or against the product — so these do not affect the ranking.
Openness
Source availability, self-hosting, data export and open standards. Scored and shown, but not part of the composite — paid SaaS is not worse for being paid SaaS.
Maintenance
Release cadence and repository activity. Scored and shown, but not part of the composite — it is only measurable for open repositories.
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Where this comes from
The Fathom Analytics pages BenchRank reads when it scores the product — its documentation, release notes, status and security pages, and its repository where there is one.
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Is this your product?
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