- Free to read
- Method
How we read a landing page
Thirteen questions, 181 possible answers, one screenshot. The method behind every figure in the gallery — and the honest limits of what it can tell you.
BenchRank6 min read
Articles
What comes out of reading a thousand landing pages against the same thirteen questions. The method is free; the research is for readers.
6 articles match
- Free to read
- Analysis
Every SaaS homepage is one of twenty arguments
Strip away the typography and the gradient and almost every product is making one of twenty promises. Which one you pick says more about who you sell to than what you have built.
BenchRank7 min read
- Free to read
- Insight
“Book a demo” is a pricing decision, not a design one
The button is the last thing you choose and the first thing that gives you away. Sales-led CTAs travel with hidden prices, enterprise proof and a longer page — pick one and you have picked the rest.
BenchRank5 min read
- Premium
- Data
What works across 1,233 SaaS products
The full read: every angle, hero, call to action, proof pattern and pricing shape in the catalogue, counted and cross-tabbed. It updates itself as the analyzer works through the shelf.
BenchRank18 min read
- Premium
- Analysis
Every pricing page is one of twenty shapes
Tier grids, calculators, toggles, and the polite refusal. The twenty structures a SaaS pricing page can take — which ones publish real numbers, and what each one tells a buyer before they read a word.
BenchRank12 min read
- Premium
- Teardown
The teardown files
Page by page: what each homepage leads with, what it puts beside the headline, and the sentence on the page that earned every single label. The working, not the summary.
BenchRank25 min read